AI-powered influencer marketing OS

Run influencer campaigns
without the chaos.

BetterCollab unifies discovery, vetting, outreach, contracts, and reporting in one workspace — so brands and agencies ship campaigns in days, not weeks.

No credit card required · 14-day free trial · Cancel anytime

Trusted by teams shipping campaigns at

AirAsiaAramyaCambridgeCampusCromaFlipkartFrozen BottleHamleysHRX EatFitHyundaiKrispy KremeLegoOlio PizzaPokemonRoad GodsStayVistaUnicorn
The ugly truth

Running influencer campaigns today is like playing Whack-A-Mole. Blindfolded.

You've got 50 DMs to sort through. 12 spreadsheets nobody understands. That one creator you overpaid by 3x because—who even knows what they're worth? And don't get us started on proving ROI to finance.

DM Parser AI

Watch AI extract data live

Incoming DM

Sourcing

Your inbox is a goldmine.
We help you mine it.

Creators DM you constantly. But who has time to parse “Hi, I'm from Mumbai, 50K followers, love your brand”? Our AI reads every DM and extracts the good stuff—city, follower count, collaboration type—in seconds.

Auto-extract intent Detect collab types Parse follower data
Pricing

Stop paying 2x
because you “had no benchmark.”

That creator quoted ₹25,000. Are they worth it? Maybe. Maybe not. Our engine knows the fair market value based on their followers, engagement, and niche—before you even start negotiating.

Category-specific CPV benchmarks
Engagement-weighted calculations
Save 20-40% on every deal

Pricing Calculator

Slide to see fair market value

Followers50K
Engagement Rate3.5%
Creator Quoted13,650
Fair Market Value
9,750
Potential Savings
3,900 (29%)

Creator Intelligence

AI-powered vetting

@foodie.mayaA-Tier
AI Vetted
Age Detection
26years
Confidence
92%
Language Fluency
HindiExcellent
94%
Shoot Quality
Professional
Visual
88
Audio
85
Vetting

Your brief says “25-30, Hindi fluent.”
Does the creator match?

We don't just vet—we understand. Our AI analyzes reels to estimate creator age, detect language fluency, and score their production quality. Know exactly what you're getting before you commit.

Age Detection: AI estimates creator age from video analysis
Language Fluency: Hindi, English, Hinglish scoring
Shoot Quality: Visual + audio production scores
Approvals

Kill the back-and-forth.
Approve in seconds, not days.

“Can you check this influencer?” *3 days later* “Hey, following up...” We built swipe-style approvals that brands can knock out in their coffee break. One tap. Done. No more email ping-pong.

Before
3-5 days avg
After
Under 2 hrs

Quick Approvals

Swipe-style brand decisions

0 approved
0 rejected
3 pending
Sarah K.87/100
@sarahkstyle124K
Rahul M.72/100
@rahul.eats89K
Priya D.94/100
@priyalifestyle256K

Campaign Tracker

Click any stage to explore

Live: 5/25
Campaign Progress20% Complete

20 creators still in pipeline

25 creators at Sourced stage
Execution

Where is everyone?
Now you'll actually know.

25 creators, 5 shoot dates, 3 content rounds, 1 very tired campaign manager. Sound familiar? See exactly who's where in the pipeline—sourced, approved, shot, live—without opening 15 tabs.

0
Missed deadlines
100%
Visibility
↑40%
Faster delivery
Reporting

“So... did it work?”
Finally, an answer that doesn't require Excel.

Views, engagement, CPV, EMV—calculated automatically as data rolls in. No more 2am pivot tables. No more guessing. Just clean reports that make you look like a genius in the monthly review.

CPVCPEEMVEngagement RateViewsShares

Live ROI Dashboard

Real-time campaign metrics

Live
Total Views
0
Total Likes
0
Shares
0
EMV
0
Campaign ROI
+136%
Spent: ₹180KCPV: ₹144.00EMV: ₹425K
The full picture

Six problems. One platform.

Every feature is built because someone running campaigns said “I wish this existed.” Now it does.

DM Parsing
Fair Pricing
Audience Intel
Quick Approvals
Campaign Tracking
ROI Reports
“We stopped losing money on overpriced creators the day we started using this. ROI meetings are actually fun now.”
— Marketing lead at a D2C brand

Ready to run campaigns that actually make sense?

Start free. No credit card. No sales calls. Just a better way to work.